Email marketing is by now a fairly well established marketing channel when it comes to the number of marketers that have dabbled in it, or at least given it a serious thought. But the evolutionary stage of this marketing channel in India , when it comes to execution finesse within a rock solid policy framework, is still Neanderthal, if not prehistoric! The benefits of this channel are evident – quick, cheap, interactive, reaches out to millions in minutes with rich content, trackable etc. but a strategic approach to email marketing needs to do more than push the “Send” button.

It is not just about outreach, but this channel is also one that helps build relationships. Permission based and personalized messages can be developed and responses can be tracked in real time.

DIREM's solution, offered under the “Respons-e” brand name, is Relationship email – an evolutionary step up from permission email. DIREM offers this service within a customer-friendly, globally-accepted policy framework: no spam, opt-in, easy opt-out.

DIREM also offers development and management of landing pages or micro sites so that email campaigns can be linked to web interactions for better customer response. All of this makes Respons-e a sophisticated, scalable platform for managing highly targeted, permission based email marketing campaigns. We manage the bulk email messaging needs of our clients through Lyris, a popular desktop based email management software.

What we can do for you

DIREM conceptualises, executes and manages Email surveys Member points statements Festive greetings Reward redemption announcements Automated service emails Creatively designed and personalized messages ...

A typical permission based campaign involves list audit / verification, hosting & subscription management, creative services (including rich media), message composition, message delivery, personalization, campaign management including tracking, measurement and reporting.

See value for your money

Deliverability is tracked along with views, click throughs and referrals. Lists are kept clean with deduplication, mail merge and automated bounce handling, discussion groups are managed, and reports are generated to understand member/segment behaviour. Split tests are done to understand which subject lines, creative formats, offers, lists, time of day and day of week elicit higher responses.



With its experience and qualified staff, DIREM can help you not just successfully manage and execute your email campaigns, but also build a strategic approach to leveraging this exciting communication and relationship channel that is quickly coming of age.